Copy: Singapore Yacht Show 2015’s Lucanna Art Auction Catalog

Lucanna I think all content creators, journalists and copywriters can agree that nothing beats the satisfaction of seeing your work published and printed for mass circulation. While the former jobs mentioned may not receive a fortune in exchange for the amount of effort put into each article and assignment (the extensive research, transcribing and sourcing for leads if need be, giving a refreshing spin on an ‘uninteresting’ or overly-saturated piece of information, etc), the ‘bigger’ payout comes in the form of the mass public receiving and reading a copy or article which you have had a role in piecing together.lucanna (1) I was recently engaged for a mini freelance assignment to write the copy for Lucanna Auctions’ Art Auction Catalog. The art auction took place at the Singapore Yacht Show 2015 from Thursday to Sunday. The copy didn’t require lots of word count but it did require a lot of research into the arts industry.

The Art Auction was held at ONE°15 Marina Club (good thing my company is located at Harbourfront). Entering ONE°15 Marina Club is like stepping into another country – many thanks to Michele for the invite. It certainly didn’t feel like Singapore! I dress appropriately for the occasion and fitted right into the crowd, except I was obviously younger than everyone gathered there. Quite a number of the artworks on auction caught my eye, especially Sebastiano Navarra’s gorgeous ‘Those Flowers so Beautiful’ but none I can buy with my meager salary. Hahaha.

The champagne were complimentary and endless of course, although I only had just one glass. All in all, good experience mingling with the socialites. Hopefully more freelance assignments will come my way!

3-Step Guide to Writing A Good Arts Copy / Article :

1. Read. Read. And Read

Do lots of reading up on the Arts Industry. Don’t know where to start? The Straits Times’ Life! section publishes Arts articles and stories regularly – I go to the office half an hour earlier just to read the news. Follow Museums, Art guides and arty-farty people on Facebook and Instagram. Be in the know of the latest Arts event. You can’t write about something you have no clue about.

2. Do Your Homework

If you have been engaged to write about an important artist, historical figure and event which you are unfamiliar with, don’t just rely on the few brochures here and there to write your copy. Do your research. Know the history, the aspirations, everything. A bad copy reveals how ill-prepared the copywriter is while a good copy makes the artist or event stand out from the rest.

3. Immerse Yourself in the Arts Industry

You can’t write about something that you have not experienced. Unlike math and science, there’s no formula to give you a general understanding of the industry. You must, must, must put in the time and effort to visit galleries and exhibitions, attend musicals and performances, or even engage in conversation with the industry practitioners.