Food Journal #4 – Max Brenner Chocolate Bar

Chocolate by the bald man, that is the catchphrase of Max Brenner Chocolate Bar. As the name suggest, the whole restaurant is totally centered around the theme everyone loves – Chocolate, and is currently the only branch in Singapore located at a corner in Esplanade Theatres on the Bay.

Apart from being one of the premier chocolatiers, the special unique selling point about this chocolate bar is all hot chocolate drinks, coined the term ‘Chocolats’ are served in the special Hugmug while the frozen chocolate frappés, coined the term ‘Choctails’ are served in the special Alice Cup with the words ‘DRINK ME’ imprinted on the cup. (If you remember the story of Alice in the Wonderland)

The whole bar is furnished in the color brown [the color of Chocolate], with wooden furnitures and fixtures, giving the person who enters the chocolate bar a sense of ‘Loss in time’ kind of feeling. The menu is very colorfully and wonderfully designed; in it you can find stories of how Max Brenner Chocolate Bar started out, the story behind their Hugmug and Alice Cup as well as an abstract of Alice in Wonderland, the products they offer such as chocolats, choctails, chocolate pizza and more, including their chocolate powders. Every single detail in the menu, big or small, is taken care of. And the surprising thing is, the menu is actually on sale as well! Well, I am not surprised if people would actually put a price tag to that [menu] as I myself would consider buying it just for memento!

The choctail my girlfriend and I ordered was the Good Old Days Ice Chocolate Milk (the one that goes well with cookies). Interesting way of describing their drink, I must say. The drink took about 3-5 minutes to prepare and was served in the Alice Cup with a metal straw to go along. The metal straw ensures every sip to be continually chilling but I personally thought that it was a little difficult to drink from the metal straw or perhaps the frozen flakes are too big to be sipped through the straw.

The drink itself was really unique, and every sip is pure chocolate cream and pure chocolate cream is not as sweet as the one we conjure in our mind, but the chocolate cream was really rich and endearing, I must declare. The bald man’ve successfully spilt the difference between milk chocolate and chocolate milk, bringing the pure zest of chocolate across, with a dash of milk to compliment the former.

Satisfied is the expression written all over our faces!

All in all, awesome experience, except for the metal straw. Go ahead, order the choctail, and Drink it! 4 out of 5 sips for me.

Yours Sincerely,
Reuel Eugene.

Choctail ordered:
Good Old Days Ice Chocolate Milk (the one that goes well with cookies)
Pure Chocolate Milk and fresh milk shaven with ice
– $9.90 (before GST and Service charge)
– $11.65 (After GST and Service charge)

Store Details:
Max Brenner Chocolate Bar
The Chocolate Culture Pte Ltd
8 Raffles Avenue, #01-06/08 Esplanade Mall
Tel: 6235 9556

Opening Hours:
11 am to 11 pm (Sun – Thurs)
11 am to 12 am (Fri – Sat)

Official Max Brenner website:
http://www.maxbrenner.com/branches.html

Related Articles:
http://sparklette.net/food/max-brenner/

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